Email Marketing Statistics

The relatively new channels of reaching customers such as webinars, video campaigns and social media posts are becoming more frequently used by marketers. Yet, email marketing is still one of the most effective strategies. The return on investment (ROI) for email marketing campaigns can be as much as £25 for every £1 spent.

Below is a list of email marketing statistics gathered via Hubspot.

The highlights

• The daily amount of email users is 4 billion
• Leveraging mobile-friendly emails is used in the majority of email marketing strategies
• One third of marketers are sending one email per week and a quarter are sending multiple emails every month
• Three quarters of marketers have seen an increase in engagement via email over the past year
• Mobile users prefer to receive brand communication emails
• Apple’s Mail Privacy Protection have led a change in the way marketers measure email performance. Read more about mail privacy protection.

Email marketing statistics

• Revenue generated by email marketing is estimated to reach 9 billion pounds by the end of 2023 (Statista, 2021)
• Approximately 306 billion emails are sent and received every day (Statista, 2021)
• Using email marketing to reach customers is utilised by 64% of small businesses (Campaign Monitor, 2021)
• Just over a third of brands are increasing their email budgets (Litmus, 2021)
• The most popular strategies for email campaigns are subscriber segmentation, message personalisation and email automation campaigns (Hubspot Blog Research, 2021)
• Fridays see the highest rates of email opens (19%) compared to the lowest open rates on a Saturday (17%) (Campaign Monitor, 2021).

Mobile Marketing Statistics

• The majority of email views are generated by mobile (41%) followed by desktop (39%) (Hubspot Blog Research, 2021)
• Mobile devices (excluding tablets) account for over half (55%) of global website traffic (Statista, 2022)
• Apple’s iPhone native email app accounts for the highest market share, followed by Gmail (Litmus Labs, 2022)
• Surprisingly, 1 in 5 email campaigns are not optimised for mobile devices (Superoffice, 2020)
• A responsive email design can increase unique mobile clicks by 15% (MailChimp, 2021).

B2C Email marketing statistics

• 50% of people purchase from marketing emails at least once per month (Salecycle, 2022)
• Personalising emails based on past purchases is utilised by 60% of e-commerce, retail and consumer goods companies (Litmus, 2020)
• Within the first hour of an email campaigns being sent out, nearly 22% are opened (GetResponse, 2020)
• The amount of emails caught by spam filters or simply going missing is nearly 16% (Email Tool Tester, 2022)
• Over half of respondents (59%) have had their purchasing influenced by email marketing (Salecycle, 2022).

Email Marketing Demographics 2021

• Nearly all of email users (99%) check their inboxes every day and over half (58%) check their inboxes first thing in the morning (OptinMonster, 2020)
• The time spent by consumers reading brand emails is 10 seconds (Statista, 2021)
• The average bounce rate is 9.96% across all industries (Constant Contact, 2022)
• The most important factor in deciding to open an email is? Has the email been sent from a recognised sender (Pathwire, 2021).

From looking at the points above, there is a clear case for investing more time into your email campaigns. Need help with your email campaigns and strategies, we have the expertise and would love to help you.