Media Buying strategy first. Always
Our team will define and agree measurable goals with you for your campaign and create specific KPIs for it to deliver against. Then they’ll identify the target audience, determine a realistic media buying budget required to achieve the goals and work with you to establish key messaging points.
The 3 W’s of media buying strategy
Where? Our strategists will work out where the bulk of your potential customers are and establish ways of reaching them within the allocated budget.
When? Next they’ll consider when the best time is for the campaign to run.
What? Finally they’ll recommend what combination of media types such as TV, radio and digital will be most effective.
In addition to traditional media types such as TV and radio, digital offers a dizzying array of options for advertising campaigns. From Twitter to Snapchat to LinkedIn, we’ll guide you through the unique campaign and creative opportunities offered by each platform.
The best results
Our team of media strategists, buyers and account managers make it their mission to get you the best results from your media campaigns. Whatever the budget, they will explore your brand, analyse your market, understand your competition and discover key market trends to build a campaign with real purpose.
The best ROI
Our media buyers work with hundreds of media owners across the UK and internationally and have access to the specialist tools and software required to deploy campaigns that show a real return on investment.
Why use us to plan and buy your next campaign?
It costs you nothing – as a fully recognised agency we get paid an agency commission from the media owners as opposed to charging a fee for our media buying services. It saves you time – we plan the campaign, do all the research and deal with the media owners on your behalf, freeing you up to run your business. It gets results – our understanding of media platforms is second to none. Combined with over 40 years of experience in media strategy and campaign planning, we create campaigns that work.
Your next campaign
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