Illustration expertise here at Heckford
Illustration is an extremely versatile tool in marketing and advertising and we’re proud of the incredibly talented in-house team we’ve built at Heckford. Whether it’s creating a memorable character for a particular identity or campaign or detailing a more abstract concept, our team work closely with you to develop a unique style and colour palette that complements your branding.
Make your products stand out
For example, if your identity is clean and modern, then a vector style would work. If it’s looser or more retro in flavour then a softer, hand drawn approach makes more sense.
Illustration also allows complex stories to be told clearly, lending consistency to all elements of a campaign. Having complete control over what characters do and say and how scenes are developed lets us tell the story we want to at just the right pace.
Finally, once an illustration is completed it can also be animated and used in highly effective and memorable social marketing, explainer videos and advertising campaigns.
Bringing ideas to life
Our digital illustration studio can produce contemporary imagery, logos, typography and technical illustrations. We work with well-defined lines, shapes and patterns to bring your ideas to life. Take a look at our examples to see our talented team’s workflow.
Sketches can inject character and personality into a design, conveying a sense of fun and friendliness. The freedom offered by a hand drawn brief sets our creativity free.
How we work
Most illustrations begin life as a hand drawn sketch that details the main content and captures the style and spirit of the overall piece. We’ll share that with you as we go and get your feedback to make sure that we’ve captured everything in the brief.
After that the image is usually – but not always – scanned onto the computer and then our illustrators use a variety of software such as Adobe Illustrator to draw over the initial sketch, adding colour, movement, shading and style to build up the initial sketch into the finished illustration.
Types of illustration we cover
A great way to engage your audience, developing a unique character offers a memorable way to bring a subject to life by giving real personality to your marketing messages.
Ideal for use in print & literature but popular on the web and social media, we design infographics that visually represent your information, or data in a bite-size and compelling way.
A type of illustration where the subject is vectorised in Illustrator before colour and movement is added, delivering a really versatile solution.
Sometimes you need to tell a story about a complex product or service. Our team can help you visualise that story clearly and simply through carefully detailed illustrations.
Take a look at our illustration work
We have the talent
At Heckford we are lucky enough to have a myriad of skills in the illustration field. Whatever your ideas we can develop them from initial sketches and concepts to stunning final illustrations that will command attention. We specialise in many different sectors including housing development, tourism, venue attractions and more. Simply put we have you covered.
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