Sandcastle
Located in the famous seaside resort of Blackpool, Sandcastle Waterpark is the UK’s largest indoor waterpark with over 18 slides and attractions set in a tropical climate.
Heckford has proudly provided services for Sandcastle for the past 18 years. Over this period Sandcastle has won awards for Heckford’s design and production of brochures, billboards, TV commercials and signage for the UK’s no.1 waterpark.
- Creative Design and Print
- Online Marketing
- Social Media
- Vehicle Wraps
- Illustration
- E-Shots
- Radio Advertising
- TV Advertising
- Brand Development
Illustration and Logo Design
Heckford have assisted Sandcastle Waterpark with their branding for decades, ensuring that their brand identity is modern, fresh and above all – fun!
When creating the park’s logo, Heckford’s incredible illustrators knew the brand personality inside and out and therefore were not only able to create something modern and vibrant, but also long-lasting.
Design and Print
Bright colours, compelling text and attractive imagery; all components in the creation of fun, family-friendly magazine and newspaper adverts for Sandcastle Waterpark.
Signage
The Sandcastle, on Blackpool’s promenade, has benefited from external signage as well as huge Contra Vision® murals, which were designed and installed by Heckford as part of a full rebranding process.
Heckford have also helped Sandcastle launch several new slides and fully themed areas, including the installation of an aromatherapy room, a salt inhalation room, foot spas, heated loungers, an ice feature, steam room and sauna.
Heckford work closely with the Sandcastle from the onset of a project by producing the initial design concepts, assisting with decor and working right through to the final fit and launch.
Vehicle Wrap
Social Media and Email Marketing
Heckford were responsible for running Sandcastle’s social media accounts. We created innovative social media posts and competitions for implementation across multiple platforms, which included bespoke artwork.
We developed several strategies such as the ‘Facebook Fan of the Week’ competitions which led to huge increases in viral spread with plenty of new and existing users getting involved by submitting their own photos and leaving positive comments, which in turn caused ripples far and wide across the social platforms.
