19th March 2021 by 
Need to target recently engaged women with 3 children, who are looking to buy a new car? … You can.
Facebook is the most advanced social media platform in terms of demographic, behaviour and interest targeting. No matter how bizarre you think your audience is, Facebook gives you the opportunity to target ads to very specific groups of people. Many companies tend to stick to the standard age, gender and location, but this isn’t giving you any valuable feedback on how your social media marketing is performing.
Here are 8 great ways of targeting on Facebook…
- Location – Reach users in cities, communities and countries that are relevant to your business.
- Demographics – Target anything from simple age & gender to in-depth specific audiences such as parents with primary school children, education status and users with a birthday in a specific month. The possibilities are endless!
- Job Title – Reach job titles that are relevant to your business, from business owners and CEO’s to Marketing Managers and Sales Representatives.
- Interests – Add interests and hobbies of the users you are looking to reach – from action movies to organic food and baking enthusiasts.
- Behaviour – Target audiences based on their behaviour, such as device usage, purchase behaviour and travel.
- Connections – Reach users who are connected to your Facebook page or event, you can even exclude these users to reach new audiences.
- Lookalike – Reach new users whose interests are similar to those customers who have previously purchased from your business or interacted with your Facebook page.
- Remarketing – Target users who have previously interacted with your website or Facebook page, such as cart abandoners or email subscribers.
Need help with your social media marketing? We have digital marketing experts on hand to get you targeting the people you need online. Call us on 01772 884444 or fill out our contact form online!
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