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Let’s help you build your social media audience

Our expert digital agency marketing team will devise a winning digital and social media marketing strategy and execute the tactics needed to target, engage and grow your online audience, build your customer journey and get people to your website to buy your product.

54% of social browsers use social media to research products or services

The majority of people are using social media to get comments, feedback and suggestions about products before they buy and your business can take advantage of that. But running ads and building an audience on Facebook is very different to other social media platforms. Which is where our digital marketing knowledge and expertise as well as our social media management agency services can help.

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We specialise in blending organic social media marketing content with targeted paid advertising across all the major platforms including Facebook, Instagram, Twitter, LinkedIn, Spotify, Snapchat, YouTube and TikTok.

Platforms

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Paid ads versus organic content

Paid ads are great because they let you escape competing content, delivering your message right to the heart of your audience’s feed. They help to target and reach relevant prospects while not wasting valuable digital ad budget. You are able to be very direct in your messaging – perfect for discounts, limited time offers and incentives. At the same time you should always promote your business through organic content too. It maximises your exposure to potential customers while saving your advertising budget.

Build brand awareness

The key to organic success is to dial back the hard sell, in other words, stop marketing and start being relevant. Because once you and your content is relevant then you’re well on the way to building brand awareness and converting potential customers into actual purchasers.

Get the right strategy

Paid ads? Or organic content? We believe each has their part to play in a well-balanced and successful social media marketing strategy. The insights gathered can be extended into other channels, such as email marketing or lead generation.

HECKFORD SOCIAL

Plan your digital marketing strategy
Create your digital and social media marketing campaigns
Social media management
Measure ROI and effectiveness

  • 1

    Exploration,
    Analysis & Strategy

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  • 2

    Design
    & Implementation

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  • 3

    Marketing
    & Promotion

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  • 4

    Review and
    Optimise

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  • 5

    Maintain

Our process

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FAQs

  • Does my business need to be on all the social networks?MinusMinus

    No, each social media platform has its own audience and content types that are better suited to specific types of business.

    So a company producing beautiful wallpaper for example would be better suited to an aesthetically led platform such as Instagram or Pinterest while an accountancy practice would not.

    Whether it’s Facebook or Linkedin, Spotify or Snapchat our digital marketing experts know each platform inside out and will begin our relationship with you by exploring the market and identifying potential opportunities for your business.

  • What works for one business, may not work for another business. But, determining the success of a social media campaign usually boils down to five main aspects.

    Vanity metrics, while not a highlight of your results, you can see if your digital marketing activity is working via the number of ‘Likes’, ‘Retweets’ and ‘Favourites’ your posts receive. In essence, how engaged your followers are with your digital content.
    Conversions, are visitors that have been referred to your website via your digital marketing campaigns actually making a purchase on your website? If you see an increase, it could well be a good sign that your digital and social media marketing campaign is working.
    Website traffic, tools such as Google Analytics can track where your visitors are coming from. If they are coming directly from your social media posts then you know they are interested in your products or services. Our analytics experts can highlight these main statistics out to you.
    Workload, as your follower numbers increase, the more comments you may have to respond to. We can help you with this increase in interactions if you need us to. In any case, such an increase is a good thing!
    Return on Investment (ROI), has the budget outlay been worth it and well spent? This is what many company directors will want to know. If the digital marketing strategy is working, you will have evidence you need. Vanity metrics are a good introduction but deeper metrics such as analysing website traffic and number of conversions will help you reinforce this point.

  • When it comes to social media posting, the aim is very much quality over quantity. We generally recommend to post once a day and certainly no often than twice a day.

    Some case studies have found that engagement can actually drop if you post more often than that.

    To keep content posting regular, we recommend creating a content calendar to stay organised. Our digital marketing experts are on hand to help you with your social media content and posting schedules.

  • Organic traffic is generated via people finding your website through search engines such as Google. The optimisation of your website SEO, both technical (such as loading page speeds and page structure) and via your website content influences those organic search results.

    Paid traffic is generated via people being referred to your website by clicking a link within either a paid advert or a sponsored listing that your business has paid for to appear at the top of the search engine results.

    Our digital and social media marketing experts and consultants can help you with SEO optimisation of your website and develop a paid Google Adwords campaign strategy to drive traffic to your website.