26th March 2021 by 
If you’re thinking of building an online presence, we’e here to help. We’ve put together an easy to understand timeline that demonstrates what you need to think about before starting a digital campaign.
What is your objective?
For example, you could be wanting to boost local awareness of a new store opening, advertise an a limited offer or collate more customer data. Before starting any campaign, this is the most important question to answer to determine what type of campaign you run.
What is your call-to-action?
You need a clear precise message within you campaign to steer customers towards completing the action you desire, for example “Call Today”, “Sign Up Now”, “Buy Here” and so on.
Are you B2B or B2C?
Whether you’re B2B or B2C can effect the types of platforms you chose to advertise on, as some will apply more than others. For example, LinkedIn is a great platform for B2B, but Snapchat wouldn’t be ideal. It is important to invest in the right platforms to receive the best ROI.
Do you have a budget in mind?
To advertise online you don’t need a massive budget, as long as you’re actively doing something, then you are bound to see the results. Adverts on Facebook, for example, can run for as little as £5 per day, which for a localised campaign can work wonders.
The answers to all of the below will have a big impact on the platforms and targeting methods you choose to implement.
Each platform, in particular social media platforms, have their own audience niches and different levels of targeting methods.
- Is your customer base mainly male or female?
- What is the average age range of your consumers?
- What are their interests?
- Who are your main competitors?
- Is there a new market you want to tap into?
Choose the best platform for your campaign based on your objectives and audience.
Social Media: Facebook, Twitter, Instagram, Pinterest, LinkedIn or Snapchat?
There is no need in doing them all; research each platform and find out which is more likely to help your business. Social media can be time consuming for businesses, so make sure you have the right team or agency in place to optimise your presence.
Pay Per Click Advertising: Shopping, Search, Display, Gmail or Video?
Depending on your product or service, there are endless possibilities on the Google or Bing Networks that can allow you to reach the most relevant audience.
Email Campaigns
Whether you want to reach out to your existing customers with special offers, or attract new customers; email is the modern direct mail and given the right approach and design can have great results.
Now you’re getting somewhere! The below is a handy list of things to consider before the fun begins;
- How long do you want to run your campaign?
- What artwork will you need?
- If creating an email campaign, do you have data?
- If running a social media ad, do you have a business page or account set up?
- Do you have a relevant website landing page for your campaign?
Here are 5 tips on how to boost your campaign’s performance:
- Send out your email campaigns at optimal times
- Keep on top of incoming enquiries and feedback
- Keep engagement up on social media ads with comments and related content
- Optimise and manage PPC campaigns to enhance delivery and results
- Track on going progress to make any necessary tweaks before your campaign ends.
We love reporting. There is nothing better than seeing the results of all your hard work. We recommend running in-depth reports in order to learn as much as possible about your current campaign in order to benefit your future online marketing strategy.
If your answer to the first two questions is “Yes!” then job well done!
- Did you achieve your goal?
- Have you successfully recorded results and calculated your ROI?
- What did you learn from this campaign that you can utilise in the future?
If you’re in need of help developing your online marketing strategies, get in touch with our friendly digital team, who can even offer you a free digital review.
Older 