30th March 2021 by 
The school holidays might only be just starting, but it’s time to think about targeting those searching for the new term! From shiny new uniforms and sports kits to study grants and enrolment, the end of July and beginning of August are top search times for all things education.
There has recently been a change in online behaviour, consumers are taking longer to research their purchasing decisions. Retailers are now focusing on awareness campaigns, placing products and courses on social media, online blogs and using remarketing for perfect brand positioning, so that people are already subconsciously engaged. We’re here to make it as easy as A, B, C and thrive in sales before the school bell rings.
Source: Google Trends; ‘school uniform’.
- Facebook – Kids are a major influence in purchase decisions, not only for themselves, but for parents too. If you want to create awareness amongst young people, target students using social media by promoting your product and services right where they are everyday. Generate competitions, use promotional videos and offer codes to create an online buzz.
- Pinterest – Mothers need all the help they can when it comes to preparing their little ones for another school year and according to Sprout Social, 45% of online women use Pinterest. The category options are endless when you search back to school, from fun food ideas to customised stationary. Create useful content for your target audience to not only help them find what they are looking for, but be inspired by your brand.
- Influencers – According to Adweek, 94% of those who used influencer marketing believe the tactic to be effective. Get a local celebrity or micro-influencer to recommend you to gain considerable impact and a head start on your competitors. Ikea’s very own back to school campaign uses influencers on Snapchat to promote their ranges.
Do you need help utilising your digital platforms? We can help you find your audience and gain a successful ROI. Get in touch!
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