18th March 2021 by 
It’s High-Five Friday folks! This week at Heckford we’ve been talking about the power of emotional advertising, in particular, TV commercials.
Did you know, it takes less than three seconds to have a gut reaction?
For brands, this is an incredibly powerful piece of information, and many are capitalising on it by creating emotional ads designed to go straight for the gut.
Emotional ads aren’t merely images and slogans that try to educate and persuade viewers, they strategically manipulate consumers’ feelings and stimulate the emotional triggers that influence how we make decisions. An emotional ad may be designed to trigger anger, sadness, joy or amazement, all targeted towards the brand’s end goal.
“what is your favourite TV advert of all time?”
When I asked my Heckford colleagues “what is your favourite TV advert of all time?”, everyone had different answers; for example, almost everyone likes the John Lewis adverts but each has their own favourite – and after much debating, Monty the Penguin won, despite me rooting for Man on the Moon!
It is impossible to a videos that captures all the different emotions we feel when exposed to TV advertising; but below are 2 adverts that we found memorable and that made us happy, or wowed us with creativity.
What’s your favourite TV advert? Leave us a comment below.
Sony Bravia: Balls
This ad was created to show off Sony’s new strapline ‘colour like no other’; filmed on the iconic hills of San Francisco, 1 million bouncing balls were captured in just one take.
Yellow Pages: Haircut
Uncle James takes things into his own hands when his niece needs a haircut. Starring James Nesbitt, this humorous ad was first shown in 2003.
Older 