The Client

NSG Limited is a specialist of nuclear decommissioning and environmental services, with over 40 years of experience in delivering safe, sustainable solutions. Their expertise spans consultancy, engineering design, waste management and operational support. NSG works with key clients in the civil and defence nuclear sectors, including organisations like Sellafield, the Nuclear Decommissioning Authority and Nuclear Waste Services, addressing challenges from strategy development to waste disposal and decommissioning.

Project Overview

After a successful pitch process Heckford won the opportunity to redesign and redevelop the NSG Limited website.

Prior to Heckford being involved, the NSG website was a stop-gap measure built in-house on a popular website building and hosting platform. It was a solid foundation, but a new, strong design and build was required to reflect the ethos and principles of NSG.

DELIVERABLES

Website Design
Website Development

A New Platform

Heckford proposed switching the website platform to WordPress as it would give NSG everything they needed for their site: increased functionality with scope to add extra features and future-proof the website, while keeping the ability to amend and add pages or posts to the site in-house as per the current marketing set-up.

We were also asked to review the brand but after evaluation it was decided that the current brand was strong and there was no need to change it. The only thing that was recommended was to make sure there was consistency as there had been slightly different variations made and used over the years with different straplines, so going forward only one logo was to be used so as not to give a confused message to current and potential clients.

As well as a complete redesign and redevelopment to the website we also suggested an increase in the amount of video content throughout the website.

Visual Elevation

NSG already had a bank of photographs and video footage which we were thrilled to use throughout the site to elevate the content. Starting with a website header we edited their footage into a short, repeating video with overlayed branding elements which gave an insight into the working of NSG.

Responsive as standard

As with all websites built by Heckford, the new NSG website is fully responsive so no matter what device it is being viewed on, a consistent experience is received by the user.

Follow On Work

Once the website had been designed, developed and launched NSG asked us to use the new visual elements implemented in the website onto lightbox panel graphics for their latest exhibition. During the design process, as well as providing flat visuals our CGI department drew up a 3D representation of what the final stand would look like. With any exhibition project we find these 3D renders give our clients the confidence they have the right solution for their circumstances.