Preston City Council
The Client and project
Preston City Council put out a call for budding videographers to pitch for a video to showcase the city and get people to return to the high street. The funds where to come from a European funding pot which came with a few caveats around brands and filming locations – namely no brands in the shoot and making it engaging to the public.
Capturing the real Preston through emotive people focused messaging
PRESTON, PRESTON, PRESTON. Being based in the city centre and a team full of Prestonians enabled us to come up with a passionate script, VoiceOver and shot list to match the clients excellent organisation in pre production. We turned up to a well organised shoot and locations with people ready to give it all. Couple that with good quality editing and a few sunny days to catch some time lapses and you have a great bunch of ingredients to start cooking with… what comes across is our passion which is paramount to producing good quality work.
Right from the start we developed an excellent, collaborative relationship with Heckford’s, Anthony was great at communicating throughout. He kept us up to date with his ideas, incorporated our feedback into each draft and created a truly Prestonian script. We really appreciate the attention to detail and dedication to produce this outstanding result.
Alison Hughes | Senior Communications and Marketing Officer