Cross platform marketing material
A multitude of services delivered
Wainhomes is a market leading residential property development company in the United Kingdom. They offer homes in both the North West and South West. Heckford have a very long and established working relationship with Wainhomes Group; and due to our excellent service on an endless number of projects, we won the contract to redesign their North West Marketing Suites and improve various user experience aspects of their website.
Creative Design & Print
Website UX upgrade
Local, National & Trade Press Advertising
Point of Sale
TV & Radio Advertising
Signage is at the forefront of any housebuilder’s brand. It is the first thing that people see when driving/walking past a new plot, and can often represent a development long before the foundations are even created – therefore it must speak volumes of their quality. Heckford, first-class signage providers, have been producing signage for Wainhomes North West and South West for decades; including outdoor and indoor signage, banner signs, flags, marketing suite fascias, acrylic signs, pylons and more.
Improving web UX
Recently Heckford was tasked to improve the online experience for the Wainhomes website, in particular the navigation. This was especially important for the mobile version which has seen a huge increase in usage over the past few years as users search for homes on the go. With Wainhomes wide development coverage our solution cut down the amount of user time spent navigating to their destination. We designed a slick menu system that made it quick and easy for buyers to search and select which development they wanted.
Effective on any device
A clear, concise approach was taken to the styling to increase legibility and ensure the content is the main focus of the site. The responsive website was crafted by Heckford to provide an optimal display of the content, carefully structured to fit any type of user device.
Effective PPC campaigns
Applying a paid strategy into your online marketing can help you showcase your company to specific groups of people by demographics, interests and online search behaviour. Our certified Google Adwords team have the knowledge to deliver results that enable your company to grow. Applying a paid strategy into your online marketing can help you.
Eye-catching CGI imagery
Every prospective buyer wants to be able to envision their potential new home before signing along the dotted line. This can particularly difficult for those buying off-plot. The solution for this is quality CGI & illustrative imagery, that paints a realistic and technical picture for viewers.
Professional print services
Oracles in the world of print, Heckford have been responsible for producing printed leaflets, brochures, business stationery, direct mail, outdoor adverts, 6 sheets, 48 sheets and bus advertisements for Wainhomes. Alongside providing print services, our experienced Media Buyers place press and magazine ads for both Wainhomes North West and South West.
Targeted email marketing
Another method Wainhomes North West uses to keep in contact with its customers is eShots or email campaigns. Using other platforms, we help encourage potential buyers to sign up to receive email updates on developments they are particularly interested in; enabling us to target those that are more likely to convert.
Promotional items and more
Wainhomes North West are official sponsors of OnSide’s annual Golf Day in aid of OnSide Youth Zones. In preparation for the grand event, Heckford, with a team of experienced buyers and event managers, were entrusted with supplying all Wainhomes promotional items.
Such a great company to work with. We can trust them to deliver results every time. Their digital department are always on hand to react, which is invaluable in our industry. Keep up the excellent work.
Sharon Wood | Wainhomes North West