• LCC Healthy Heroes

    Themed School Campaign

Inspiring Healthy Lifestyles

Heckford were approached by Lancashire Healthy Schools Programme to help promote a programme designed to reduce childhood obesity. With a brief to raise awareness of healthy eating and encourage physical exercise our talented creatives designed the Healthy Heroes – a team of super-hero characters who gain their powers through healthy eating and exercise.  Using cartoon style illustrations we produced a series of eye-catching and colourful characters that really engaged with its target audience.

DELIVERABLES

Creative Design & Print
Online Marketing
Creative Concepts
Illustration
Animation
Teaching Resources
Large format print

LCC healthy heroes literature and characters

Animations to activity packs

After an initial launch, the project was rolled out across schools in Lancashire and was soon extended to cover early years provisions as well as primary schools. Resources included a launch animation, character cards with collectable stickers, activity packs and large format resources for schools.  

Frog character