22nd March 2021 by 
One of the most important considerations for a business is the colour or colours they use to identify their brand. Colours can leave a lasting impression and elicit a wide range of reactions and emotions, making it an important thing to consider when creating your logo, painting your offices, or designing any of your marketing materials.
Some facts about colours in branding:
- 85% of consumers say colour is a primary reason they buy a product.
- 80% of people believe colour increases brand recognition.
- 90% of judgement is subconsciously based on colour alone.
- The five most popular brand colours of all time include blue, black, red, yellow and orange.
- Men and women both share the same favourite colour of blue whilst a man’s least favourite colour is brown and a women’s, orange.
Struggling with your brand colours and identity? As a full-service agency, we are your one-stop shop for all creative design and print needs. Get in touch to discuss your next project.
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