• Priestley College

    Prospectus design

The Client

Priestley Sixth Form and Community College is a sixth form college in the Wilderspool district of Warrington, Cheshire. It also offers adult courses and professional training on another site, and is an associate college of the University of Salford. Each year we help create their Prospectus to attract and inform new students applying to the college.

DELIVERABLES

Graphic Design
Interactive PDF
External Signage
Photography
Outdoor Advertising

Creating college prospectuses that engage and convert

Project Overview

Creating College prospectuses that engage with school leavers has been a key factor in our work for Priestley College for a number of years. Working closely with the college to promote Priestley College as an exciting and innovative place to learn, we have designed and printed a number of striking prospectuses that appeal to potential students, parents and stakeholders alike.

Priestley college logo
Priestley prospectus internal pages

Our Solution

The 2022 prospectus provided a sharp, eye-catching design utilising the College’s corporate colours with a combination of dark blue, grey and yellow to create a striking colour palette. Graphically the prospectus features a geometric diamond pattern that takes inspiration from the diamond shapes found in the College’s logo.

Interactive Prospectus

This year we were also asked to produce an interactive version of the prospectus to allow users to explore the content further online. We took the existing prospectus and created eye-catching animated elements and transitions. We added hyperlinks throughout to let users jump to specific content without having to page through the whole document.

Ebook video clips

Across the interactive prospectus we created icons that encouraged the users to click on revealing engaging video content. These videos related directly to the content on that page bringing the information to life with real world stories.

Client testimonial

Quote

We have worked with Heckford for 15 years and are always impressed with the professionalism they bring to the partnership. They seem to have a solution to every challenge we give them whether that be in print, external advertising or improvements to our college camp.

Priestley College

Adam Bird | Marketing and Admissions Manager