26th April 2021 by 
A couple of recent surveys highlight some interesting findings on digital advertising.
The first survey, conducted by Adobe Digital Insights, found that a significant percentage of people across different age groups prefer digital advertising that is humorous or makes them laugh. Specifically, 35% of people aged 18-34 and 38% of people aged 35 and older expressed a preference for funny digital ads. This suggests that incorporating humour into digital advertising may be an effective way to engage with and appeal to a broad audience.
The second survey focused on Europeans’ perceptions of Facebook’s advertising capabilities. This survey found that over half of respondents (52%) felt that Facebook did the best job of showing them interesting and relevant ads. This suggests that Facebook’s ad targeting algorithms may be particularly effective in identifying and delivering ads that are of interest. Additionally, the survey found that many Europeans felt that Facebook provided a better overall advertising experience for consumers. This indicates that the platform’s advertising features are well-received by many users.
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