How do I know my print advertising is working?

While online advertising provides an abundance of measurable data, print advertising can seem less transparent in terms of evaluating the return on investment. However, it is important to note that print advertising still holds a significant impact on readership.

According to research, 63% of readers are likely to look at advertisements when they read a newspaper or magazine. This statistic emphasises the importance of print and the potential impact it can have on a brand’s success. Therefore, businesses should not overlook the power of print advertising in their marketing strategies. Print advertising has the potential to reach a large audience and generate leads. By analysing the effectiveness of print advertising and measuring the response of readers, businesses can accurately assess the ROI and make informed decisions about future advertising campaigns.

Here are our 3 top tips on how to tell if your print advertising has increased sales.

1. Use voucher codes

People spend hours scouring the internet for the best deals and discount codes so by providing voucher codes on your printed advertising, you are putting this right in front of their eyes. Adding specific codes to print such as ‘Get 20% off when you enter GET20OFF at the checkout’ will instantly give customers a reason to visit your website. Embedding tracking codes within your site and keeping an eye out for customers entering the code will give you an insight into the response rate of your print ad.

2. Ask! – You don’t know if you don’t ask.

As print advertising can be a valuable channel to attract customers to your business, it is important to track its effectiveness in driving sales. One way to do this is by asking your customers how they heard about your business or online store, and keeping track of the number of customers that indicate a printed advert led them to you. By collecting this data, you can analyse which print adverts have been the most successful in generating leads and which ones have not been as effective. Simple, but very effective!

3. Monitor – Don’t stop other forms of advertising.

Track daily traffic and sales before, during and after print advertising to determine the effect it has had on your website traffic or sales to give you an idea of your return on investment.

Need help with both? Don’t worry, we specialise in a range of services from large format print to specifically targeted PPC campaigns. Drop us an email today!