Video? Isn’t that something that everyone uses and has access to – well, yes and no… People can whip out their mobile phones and take a video now. As a result, you don’t have to employ a fancy camera operator and presenter to capture the moment like in a 1970’s promotional film.
Gone are the days of moustaches and microphones.
- Do you have brand guidelines to enable your staff to know how to use the brand?
- Is there a tone of voice that is dictated within the guidelines?
- Does the leader actively post and post well?
- Do you as a member of staff get in front of the camera and say, ‘this is how you do it?’
If so, the technology isn’t the problem – it’s the culture.
The opportunities are endless for the right company in the digital age. Pick up your phone, make a film and post it. Once you can do this you can learn more techniques. Can you capture the moments that people engage with? Can you create a poll online and ensure people respond? Or, can you film a corporate event to a live stream standard? Maybe not, but here is some techniques to help you stand out from the crowd:
- Firstly, people buy from people – get people who are interesting in front of the camera – use your gut instinct to film and your brain to edit. Often the two are correct!
- Secondly, don’t be scared to press stop – a whole social media has flown by from using the start-stop function of the camera – tiktoks and snap reels are unique for using this feature and it really adds rhythm to a creative process.
- Titles – use sparingly. In other words, if you have to explain a video, you are not shooting it right
- Audio is 60% of the video. Record it well.
- Push the boat out – the best videos have come from taking risks.
- Lastly, be genuine – there are so many fake bits of video that true genuineness stands out. Be yourself.
Recent video case study
See here how we helped Preston City Council with their recent campaign to encourage shoppers back into the town centre.