How to use video to enhance your marketing campaigns

Clock 11th March 2022 by Anthony Camm

Video capture

Video? Isn’t that something that everyone uses and has access to – well, yes and no… People can whip out their mobile phones and take a video now. As a result, you don’t have to employ a fancy camera operator and presenter to capture the moment like in a 1970’s promotional film.

Gone are the days of moustaches and microphones. 
If so, the technology isn’t the problem – it’s the culture. 

The opportunities are endless for the right company in the digital age. Pick up your phone, make a film and post it. Once you can do this you can learn more techniques. Can you capture the moments that people engage with? Can you create a poll online and ensure people respond? Or, can you film a corporate event to a live stream standard? Maybe not, but here is some techniques to help you stand out from the crowd:

Recent video case study

See here how we helped Preston City Council with their recent campaign to encourage shoppers back into the town centre.

Lets chat about your video requirements

Need help with improving campaigns with video to help your business stand out from the crowd? We have the expertise and we would love to help you.

Lets make something great together

Looking to build a winning website, upgrade your company signage or build an eye-catching exhibition solution, Heckford would love to hear more.

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