How to win awards at exhibitions

Clock 26th April 2023 by Rob Randell

marcolin exhibition area at 100% optical 2022

We helped Marcolin Group UK make an impact at 100% Optical 2022 as we were tasked with designing and building a creative exhibition stand for the leading worldwide company in the eyewear industry.

The 100% Optical exhibition is a premier eyewear and eyecare event that showcases the latest innovations, products, and technologies in the optical industry. Held annually, the event brings together optometrists, opticians, ophthalmologists, eyewear designers, manufacturers, and other eyecare professionals from around the world.

Marcolin Group UK had particular needs for this event, and the customer desired interactive elements to entice visitors.

For Marcolin UK and ourselves, the show and the stand were big successes. Our stand design won the ‘best space only for stand’ award from the exhibition organisers.

The masses were drawn in by our exhibit designs and interactive features to interact with their personnel, watch the presentations, and take part in entertaining activities.

The teams from Marcolin UK were able to share their knowledge, highlight their brands, and draw attention to their distinctive goods and services in a variety of other ways through the use of the stand.

Marcolin UK were able to enjoy the event without having to worry about any part of their display stands thanks to our meticulous project planning. To make sure everything operated smoothly, we took care of the hardware, software, digital content, and programming on both stands.

best space only stand award at 100% optical 2022

From pre-build and installation through on-site support during the event and takedown, we took care of everything. The Marcolin teams only needed to show up, take part in the event, and interact with the guests.

marcolin exhibition area at 100% optical 2022
marcolin adidas sport exhibition area at 100% optical 2022
marcolin exhibition area at 100% optical 2022

We’ve been incredibly busy from 9 am to past close, and had queues on Saturday and Sunday waiting to come on the stand. This feels like one of the European shows, it has such a buzz – we’ll be back next year.

Michelle Fazzini, Sales Director at Marcolin
A step-by-step guide to producing award-winning exhibition stands

Here are some steps to increase your chances of winning awards for your exhibition stands:

Keep in mind that winning awards for exhibition stands is subjective and depends on the event’s competition and judging standards. To maximise your chances of winning prizes at exhibitions, it is crucial to carefully investigate the awards and criteria, plan your exhibition stand with attention to detail, interact with visitors, and measure your outcomes.